I've analysed 2,691 apps on the Shopify App Store. This is what I've found.
The "nothing-to-hide" argument is morally broken, historically backwards and practically ineffective.
"You do not rise to the level of your goals. You fall to the level of your systems."
4,600 words about everything I've learned travelling to 22 different countries.
One simple spreadsheet that tracks the five most important SaaS metrics.