Entitled Opinions
Good churn, bad churn
Not all churn is created equal.
Adulting
AKA the craziest two weeks of my life
How reframing discounts led to a 4x increase in yearly plans
Increasing ReferralHero's rate of yearly subscriptions by copying a storage company
Permanent assumptions
"There can be a handful of things you have unshakable faith in – your permanent assumptions."
Shopify App Store Report [2020]
I've analysed 4,195 apps on the Shopify App Store. This is what I've found.
Covid-19 predictions for suckers
4 predictions for the grandchildren
How accurate are privacy-focused analytics platforms? [30 days experiment]
A meta-analysis of 3 privacy-first analytics tools.
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