Entitled Opinions

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How reframing discounts led to a 4x increase in yearly plans

Increasing ReferralHero's rate of yearly subscriptions by copying a storage company

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Permanent assumptions

"There can be a handful of things you have unshakable faith in – your permanent assumptions."

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Shopify App Store Report [2020]

I've analysed 4,195 apps on the Shopify App Store. This is what I've found.


Covid-19 predictions for suckers

4 predictions for the grandchildren

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How accurate are privacy-focused analytics platforms? [30 days experiment]

A meta-analysis of 3 privacy-first analytics tools.

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How much it costs to run ReferralHero

All the expenses ReferralHero incurs.

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How to write a killer CV

Three simple rules to get your CV to stand out and massively increase your chances of getting the job you want

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